It seemed like such a good idea at the time

20140212-110733.jpgI bet the marketing team at Seasalt thought this was a really good idea back in June… Poor old Cornwall, like most of the south-west of the UK is currently being battered by horrendous weather and I suspect that floral anoraks and funky wellies aren’t cutting it in Wraysbury or Marlow right now.

But that doesn’t mean we shouldn’t take joy in gorgeous design and the optimism of small businesses.  It isn’t just passion and an eye for style that creates a great brand.  Having a consistent story and a clear business head are essential.  I only came across Seasalt five years ago, courtesy of a wonderful hemp long-sleeved shirt purchased in a bijou boutique but a little scoot round their website tells me that they have been around for 30 years.

Seasalt wellies

I’m in the market for a new pair of wellies for walking Destructa Dog because this weather doesn’t look like it is going to end any time soon and Mr Cat’s are just a tad too big for me.  What do you think of these?

Cat x


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